Top 6 questions for Designing a Brochure

The design of a brochure should not be haphazard. A brochure design agency must comprehend the client's motivations for deciding to have a Brochure created in the first place.

There brochure designers must ask questions to get an idea of the anticipated outcomes of the brochure. Whoever the Brochure Designers are, they must have the experience and moral character necessary to manage client expectations. This would include what the Brochure will or will not do for the target audience.

The client must first understand the significance of Brochures and their role in marketing. But there is a limit to what they can achieve.

Asking the client questions at the start also will save on having to go back to them and ask them. It not only wastes the graphic designers time it also looks unprofessional.

It does happen though. Normally it happens if the original order has been taken by an inexperienced account manager. It is normal practice in graphic design agencies to have an account manager that talks things through with a client. However it is known that inexperienced account managers get carried away in some circumstances. For example being so happy with  having an actual order they forget to ask simple questions that would help with the brochure design.

This becomes apparent only when he begins to advise the graphic designer on the Brochure Brief.

So here is my quick check list for any account manager of brochure designers to ask the client. This is to take place before beginning a new project in order to ensure that each of your projects get off to a seamless start.

 6 questions for Designing a Brochure

1. What is the objective of the brochure? 

Ensure you comprehend the piece's objectives and the company's desired message. The answers to these queries will guide the team's creative process.

2. Who will be reading the brochure?

The writing manner and subject matter will vary depending on the intended audience. For instance, if the audience consists of current clients, you may be able to provide a high-level overview of particular industries. This is due to their familiarity with the company and the services it offers. If it is for new clients, they may not be familiar with the company or its services and may require additional information.

3. Do you have existing copy?

Once you've determined what they want the brochure to communicate, you'll need to determine if there is existing copy that can be modified. If not, whether the client will write and deliver the content or whether copywriting services are required to develop content from scratch.

4. Are images already available?

 Discuss with the client whether they can provide you with images. Otherwise, they are contemplating whether or not they will need custom photography or stock images. If stock photographs are required, include their cost in your budget.

5.What size brochure do you require?

In the United Kingdom, there are several 'A' sizes, but A4 is the most common standard for brochures. You must also determine whether the consumer prefers Portrait (tall and thin) or Landscape (wide and less tall).

I learned to recall this many years ago, when a potential client told me, "Of course, I want it in A4 and portrait orientation." I inquired why? He stated, "If you're going to design me such a fantastic brochure, I want my customers to keep it."

Therefore, A4 dimension is preferable for keeping on a bookshelf.

6. Please supply me with a high-resolution version of your logo.

If you do not already have a high-resolution logo file, the client must provide you with one. The quality of a document obtained from their website or any other electronic source is insufficient for printing. If they don't have one, you can offer to create one or to redraw their logo in high resolution.



Due to the distinct nature of each project, you may need to collect additional information and ask your client to confirm certain details. Brochure designers require as much information as feasible; the more information provided, the greater the likelihood that the brochure design will reflect what the client desired.

With this simple checklist, you will have the basics covered that will enable you to start your brochure design project immediately.

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