Brochure design of Feeler VMP Series Brochures Under ETG Branding

 The Brochure Design Brief

The ETG ( Engineering Technology Group ) brochure design request presented a unique challenge as our Brochure designers not only had to create an appealing layout but also had to enhance the quality of the machine pictures provided. This required meticulous editing, cropping, and cleaning up to ensure that the images met the high standards required for printing. Additionally, our team had to carefully integrate these refined visuals into the overall design concept of the brochure, resulting in a polished and professional end product. 

Machine Tool Division of the group FFG was established in 1985, the FEELER brand was established for the overseas marketing.

ETG our client had the UK rights to sell FEELER machining centers. ETG had their own current branding but wanted to market the FEELER brand under their own company umbrella. To meet ETG's request, our team worked closely with their marketing department to develop a cohesive branding strategy that seamlessly incorporated the FEELER brand into their existing image. This involved creating new marketing materials, such as brochures and advertisements, that showcased the FEELER machining centers while maintaining the overall look and feel of ETG's brand. By successfully merging these two identities, we were able to help ETG effectively promote the FEELER brand as part of their comprehensive product offering. 

What was Done

 Our creative brochure designers solution was to create mock ups on how to create a new secondary logo incorporating FEELER with ETG’S.

This was accepted and was included in these set of Brochures. You can see how our Brochure designers included this on the front cover.

The brochure itself was agreed to be A4 portrait in size. The content itself was translated from Chinese from the original FFG publications to English to be used.
The brochure was required to be a technical one and used lots of screenshots of displays and charts to effectively showcase the features and capabilities of FEELER. Our Brochure designers carefully selected visually appealing screenshots and charts that accurately represented the product's functionality. Additionally, they ensured that the brochure maintained a cohesive design throughout, incorporating the secondary logo seamlessly into the layout for a professional and polished look. 

Graphic design services

We love designing brochures whatever it is for. Sometimes we need to employ all our graphic design skills to get the end brochure as the client requires. On this occasion there was a lot of Photoshop work. This can happen when products are not available to be photographed within the time frame that the Brochure is needed. The photoshop work cut out images from backgrounds that would not to be seen through to colour correcting the images so they looked vivid when printed.

This is a further illustration of how flexible we can be for whatever graphic design services are needed. Our graphic designers are well-versed in adapting to different situations and finding creative solutions. We understand the importance of delivering a high-quality brochure that meets the client's expectations, even when faced with challenges such as unavailable products for photography. Our expertise in Photoshop allows us to seamlessly integrate images and enhance their appearance, ensuring a visually striking final product. We think we are the perfect choice for brochure design but advise this is just one of our Graphic design services.

Graphic Design agency

Whether you need a small brochure, a flyer to promote your local business or any other printed literature we can help.

Our graphic design agency designs any printed marketing literature ranging from stationery, flyers and leaflets, brochures and catalogues through to large format signs and exhibition graphics.

As well as graphic design we can also arrange the printing of your marketing literature. Our team of experts will work closely with you to understand your brand and target audience, creating designs that effectively communicate your message. With our extensive knowledge of printing techniques and materials, we can ensure that your marketing literature is produced to the highest quality standards. Whether you require a glossy brochure or eye-catching signage, our graphic design agency has the expertise to bring your vision to life.