Core Design

The design of a brochure should not be haphazard. A brochure design agency must comprehend the client's motivations for deciding to have a Brochure created in the first place. There brochure designers must ask questions to get an idea of the anticipated outcomes of the brochure. Whoever the Brochure Designers are, they must have the experience and moral character necessary to manage client expectations. This would include what the Brochure will or will not do for the target audience. The client must first understand the significance of Brochures and their role in marketing. But there is a limit to what they can achieve. Asking the client questions at the start also will save on having to go back to them and ask them. It not only wastes the graphic designers time it also looks unprofessional. It does happen though. Normally it happens if the original order has been taken by an inexperienced account manager. It is normal practice in graphic design agencies to have an account manager